Rob Bruce, CEO of All Mountain Technologies, spent his first ten years growing up in West Africa. His father worked for the US State Department so his family moved around a lot. The school he attended growing up had kindergarten to grad school aged students. It was an American school, but local gifted kids that tested high were able to attend. He recalls wandering into college level science experiments as a child. The Bruce family moved back to Northern Virginia when Rob was ten. The transition from a third world country to the United States was eye-opening. He observed the problems Americans created while having almost everything they need in juxtaposition with the African population barely making ends meet, but still encompassing kindness and happiness.
“I've watched AMT grow from a couple of techs covering each other so they could go out of town to a company that offers real jobs and is great for the community."
Rob studied Art and Architecture at Virginia Tech. He transitioned from art courses to business and graduated with a bachelor’s degree in Business Administration. Immediately after-graduation, Rob was managing a bookstore and working at a golf warehouse in Northern Virginia. After three months of juggling several jobs, Rob’s college roommate and he moved to Eagle, Colorado. Rob’s original plan was to snowboard one year and then look for jobs in California, but after one year of Valley life, he had fallen in love.
He spent the first few years snowboarding a lot. He also waited tables, bartended, and painted murals. His love for art never waned and he soon took a job as a designer for a local sign shop. There was a computer guy that came to service the shop computers as needed. The technician offered him a job working with computers and about a year later Rob transitioned into the computer world. Through the mid 90’s Rob worked for the company; gaining experience in IT and certifications.
In early 2000 at the beginning of the Dotcom crash, Rob and two others started an IT support company. Three years later, All Mountain Technologies was formed with five partners. AMT was born out of the need for partners to leave town and cover each other’s accounts. It truly was a company built around lifestyle. Over time, the other partners moved or changed career paths. In 2013, Rob Bruce became the sole owner of All Mountain Technologies.
I asked Rob what kept him in the IT business after nearly a decade. He paused and eloquently responded, “I watched AMT grow from a couple of techs covering each other so they could go out of town to a company that offers real jobs and is great for the community. I enjoy mentoring people, working with our clients, and seeing them both succeed.”
People are the reason Rob loves work. AMT is a locally owned place of employment, but still offers competitive salaries so staff can attain the life they came out here to live. “People don’t generally live here in the mountains for the money, but for the lifestyle they love.” He says.
As far as what the future holds, Rob is optimistic his professional and personal vision will come to life. He believes the company will grow steadily as it has for the past seven years, serving businesses from Telluride to Denver. The most successful partnerships with clients are more akin to a doctor-patient relationship rather than an emergency room visit. The biggest hurdle to overcome will be continually gaining the trust of clients and showing them what they need to be teed up for success.
Since mountain communities like ours are small and relatively isolated geographically there are many challenges for companies offering regional support services.
When it comes to required site work on behalf of clients, mother nature creates her own challenges unique to the mountains – especially during the Winter. AMT focuses on solutions that consider anticipated logistics issues out of our control and allow us to work with clients remotely if needed. AMT has invested in placing key infrastructure in a local municipal data center that is less subject to changing conditions and outages. We also put an emphasis on working with vendors that have stock on hand or multiple distribution centers, ensuring client needs can be addressed as quickly as possible.
Rob, his wife Heather, and son Robbie, spend most of their time on their property on Cottonwood Pass between Gypsum and El Jebel. Spending time on the ranch (away from technology), hitting the links, or playing tennis are some of Rob’s favorite pastimes. The family travels quite a bit and recently took a trip to the Outer Banks in North Carolina.
Rob truly is the heart of All Mountain Technologies. His genuine kindness and leadership have fostered great talent in our office and community. The best is yet to come for AMT!