Allie Yazel grew up in Crystal Lake, a Northwest suburb of Chicago. As a child, she had a natural attraction to art and music, winning several writing awards and participating in musical theater all throughout middle school. Allie also played travel soccer and life guarded at the local lake she grew up swimming in. (Yes Crystal Lake, no, not like Friday the 13th.)
It wasn’t until High School that she picked up a camera. Allie would spend her lunch period in the dark room developing film. After spending her senior year in the Photo Department, she decided to enroll in the Photojournalism Program at Columbia College Chicago. She spent the summer before college, interning in Graphic Design and Strategy at her Aunt’s Marketing Agency.
Allie spent two years in the Photo Program. Her favorite course was Documentary Photography because she loved interacting and interviewing people. As a junior she transitioned into Advertising with a concentration in Account Management and Copy-writing. She felt advertising would allow her to write and manage a team of creatives. It was her dream to travel and work for National Geographic. Her last year at Columbia included a semester abroad studying International Business in Barcelona and a two week travel writing course in the Marin Headlands, California before graduating.
Allie says her time in Barcelona forever changed her perspective and made her a better human. She visited historic cities like FIgueras where Salvador Dali grew up, the islands of Greece, the catacombs in the city of Paris, Chefchaouen the Blue City in Morocco, and met an array of eclectic people. Growing up in the Midwest and never leaving the country before this, she did not have a gauge on just how different other cultures were. She was now addicted to the unknown and exploring new places.
After graduating in May 2016 with her Bachelor’s in Advertising, she returned Europe, but this time Amsterdam. She spent three weeks assimilating in Dutch culture, traveled to Brussels, and Oktoberfest in Munich. She had every intention of finding a job in Amsterdam and staying abroad.
She returned back to Chicago at the end of 2016 and starting working for an ad agency called Havas. Allie worked as an Experiential Concept Creator for large brands like Cheerios and Almay. Her team curated unique experiences and event activation. After nearly a year back in the corporate ad world, Allie felt she could better use her talent for good in the non-profit world.
Allie spent 2017, juggling volunteering for a local non-profit, writing for a human culture magazine in Miami, and working at a technology company. In June of this year, she moved to the Vail Valley and became All Mountain Technologies’ Marketing Coordinator. Since then she has engaged with the Vail Valley Foundation on several events, boosted AMT’s online presence, and fostered important community relationships.
“Don’t quit your daydream.”
-Allie Yazel, Marketing Coordinator
She claims to not be super tech savvy, but Allie knows how to market tech! She found her way into Information Technology this past year and fell in love with helping businesses increase productivity through tech. She believes IT is evolving into a standard business practice and is an essential part of success. Allie is part of Vail Valley Partnership’s NEXT Vail Valley leaders group #6 and is loving getting connected with fellow young professionals. Outside of the office, Allie enjoys all the amenities the Valley has to offer, including hiking and snowboarding. To this day, she continues to write non-fiction and photograph her travels. “Don’t quit your daydream,” she says.